Broadly defined as those born between 1996 and 2010, Gen Z already makes up 30% of the global population and around 20% of China’s population.

大体上说，Z世代是指1996年到2010年之间出生的人群。这个群体已经占到世界人口的30%以及中国人口的20%左右。

Gen Zers are different from Millennials, Gen X and Baby Boomers。

Z世代的人与千禧一代（指1981-1995年间出生的人口）、X世代（指1965-1980年间出生的人口）和婴儿潮一代（指1946-1964年间出生的人口）有所不同。

Gen Z has grown up together with the burgeoning of China’s market economy, and thus their spending power seems to be stronger than that of previous generations.

Z世代成长的岁月正是中国市场经济飞速发展的时期，因此与前几代人相比，Z世代的消费能力似乎更强。

Members of Gen Z are true digital natives: from earliest youth, they have been exposed to the internet, to social networks, and to mobile systems.

Z世代成员是真正的数字原住民：从刚一步入青春，他们就接触到了因特网，社交网络和移动系统。

来源：同文世纪翻译，转载请注明出处。