从观看憨态可掬的宠物视频到购买外形可爱的时尚用品，“萌文化”正在大行其道。

Originated in Japan, “cute culture” has been steadily gaining popularity in China. It refers to a pop culture phenomenon that sees young people infatuated with cute characters, toys, foods, games and fashions.

“萌文化”源于日本，目前在中国越来越受到欢迎。它是指一种年轻人迷恋可爱的角色、玩具、食品、游戏和时尚的大众文化现象。

The rise of “cute culture” reflects a deeply ingrained sense of loneliness and people’s need for “company.” Watching cutesy videos or buying cute products are a way of creating “company.”

“萌文化”的兴起，反映了一种根深蒂固的孤独感和人们对于“陪伴”的渴求。观看“萌”态十足的视频和购买“萌”产品，会让人感到有人陪伴自己。

Cute culture is a way of worshipping youth — cute characters by definition have babyish features: big heads and eyes, fat cheeks and charmingly naivety.

“萌文化”体现了一种对青春的崇拜 – “萌”的角色被定义为具有婴儿的特征：脑袋大、眼睛大、脸颊胖嘟嘟，憨态可掬。